I got an email newsletter from Adam Siegel, telling us that he is pivoting from rental to resale. Chiliarc becomes Endless (www.wearendless.com). I think either way works, but resale seems to have better customer reception. My school’s career counselor got confused when I told him about the clothing rental business model (i.e., not hot on the idea of wearing used clothing). Rental is monthly, but resale is longer-term, so the idea that something you wear is a used piece fades with time.
Yes, the name is new. But the goal to enable sustainability is still the same.Adam Siegel
Adam also creates the #MakeItEndless challenge to declutter our closet responsibly. I am sharing it with you (and showing you the good picture of me they use in their campaign).